The client's notes said this was their second go-round in nabbing the right voice actor. Not finding what they were looking for, they increased the budget and were trying again. The target was freshwater fishermen in the Midwest, and they wanted someone to make the script “come alive” powerfully and emotionally, so it would resonate with passionate anglers.
I’ve mentioned this before, but I really love it when a producer turns me loose on a powerful read. No holding back, no tiptoeing, no pulling punches. The title of this ad is, “Inspired Fishing,” and here’s hoping it's done just that.
| Client | Okuma Fishing Tackle |
| Producer | In-Depth Outdoors |
| Industry | Fishing |
| Style | Powerful, Emotional |